Trade promotion centre, TikTok boost digital transformation among OCOP stakeholders
Hanoi (VNA) – The Vietnam Trade Promotion Centre
for Agriculture (Agritrade) on February 28 signed a deal on strategic cooperation
with TikTok to improve the digital transformation capacity for the small- and
medium-sized enterprises (SMEs) and cooperatives taking part in the One Commune,
One Product (OCOP) programme.
Accordingly, TikTok will co-organise training courses on short
video production and the TikTok for Business advertising solutions, open a
section for OCOP products on TikTok Shop, and cooperate with Agritrade and
other agencies to build marketing programmes for OCOP products as well as related
events in 2023.
In particular, TikTok will continue expanding training
courses in such provinces as Ninh Binh, Thanh Hoa, Thai Nguyen, Thua Thien-Hue, and Lam
Dong. It will also reactivate hashtag #DacSanVietNam on its platform to promote
interactions between sellers and buyers.
The diversification of trade promotion methods, including
advertising products on digital platforms, is considered a necessary step to
boost sellers’ access to buyers and generate bigger economic benefits for localities.
In 2022, TikTok held over 10 local training courses on
digital transformation and recorded 200 users opening stores on TikTok Shop to
sell more than 500 typical products of localities. Hashtags #OCOP and
#DacSanVietNam attracted 305 million and 350 million views, respectively.
Nguyen Lam Thanh, a representative of TikTok Vietnam, said TikTok
prioritises long-term activities to assist local enterprises, especially SMEs,
to develop business on its digital platform, expected to contribute to the
rural economy and help spread local cultural values in and outside the
platform.
Nguyen Minh Tien, Director of Agritrade at the Ministry of
Agriculture and Rural Development (MARD), said the positive results last year
have consolidated the prospect of OCOP development on digital platforms and encouraged
startup initiatives in agriculture and rural affairs.
He
expressed his hope that TikTok will bring about new shopping experiences to
users, thus opening up opportunities for OCOP stakeholders to get established.
The OCOP programme, initiated by the MARD in 2008, is based
on Japan’s “One Village, One Product” programme and Thailand’s “One Tambon, One
Product”. It is an economic development programme for rural areas and also to
help implement the national target programme on new-style rural area building.
OCOP products are made based on the combination of local resources, traditional
culture, and advanced technology. The programme looks to provide farmers with a
chance to come together to form cooperatives, enabling them to create goods
with higher quality and better design and packaging that meet higher standards and
market demand./.